Monitoring brand visibility allows a marketing manager to see how individual marketing efforts progress. Marketing managers can take advantage of what is called brand visibility monitoring. This includes search engines, social media, and other types of channels.Īn effective brand recognition scorecard should provide insight into what ads draw in customers and what types of sites these consumers visit to find your products or services. If you don’t specify that your target audience might not know the meaning of your term when searching, your ad could end up appearing to many customers who do not need your product.Īnother way to improve brand visibility is through the measurement of brand recognition.Ī brand recognition scorecard is an online tool that measures brand recognition across many channels. They allow marketers to understand customer sentiment better and target them specifically for campaigns that will yield better results.įor example, if a customer searches for “work shoes” on a major search engine, the keywords in your campaign will have to be those that specifically refer to work shoes.

The most obvious way to affect it is using a keyword planner.Ī keyword planner lists the most frequently used keywords associated with a given brand or product in its simplest form.įor example, if you sell shoes, your keyword planner might list, as keywords, the words like “shoes,” “running,” “work,” “athletic,” and “weight loss.” Brand visibility is affected in many ways.

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